Wednesday, February 17, 2010

Interactive Producer suggestion 2/16/10… Creative conceptualization and developer collaboration…

I have noticed the past few digital worlds Ive taken a glance at that often the creative and development teams often lack in collaboration and often not enough conversation. I often smile as I hear frustration come from developers or creatives either front end HTML/.NET etc. and especially Flash about the lack of knowledge or input they were asked of before handed creative layouts or the creative frustrated that the vision did not come across as intended. Producer problem… Producer Suggestion… almost every developers goal is not to give a rats patootie about the creative, they only want to make it work to the best of their ability from a development perspective to the creatives vision to the restraints of the application to which they master . So… that being said, there is a GREAT possibility of creating efficiency and not falling down a pitfall of misunderstanding of how the creative translates into Flash for example by simply inviting the Flash Dev./Designer to a meeting. Sit for 20 minutes and have the Flash Designer/Developer take a look at the “conceptual ideas” before moving into valuable and costly creative time, this ensures that idea will translate over the way the creative envisions and will help to keep the project to time line and to budget. Outside vendors… see if they will “spec” an idea, most likely in my experience they will, this helps to keep cost down in the long run if the project goes amuck and it gives the client something to LOOK at and they will feel as if progress is being made.

Just my two cents.

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