Engage... Hmmm... yes pretty much what your thinking, the work is not a male or female, but you are engaged to it. LOL. You need to have a high sense of integrity, drive and passion to hold up the project and the team at times, the team will only be as strong as its weakest link. Unfortunately that could be angles not normally thought of...i.e... the client, just due to a lack of understanding of what the heck you are even doing to which it is your job to help to manage, it could even be higher leadership such as a VP. These stakeholders are part of the team as well. A producer must "Engage" themselves into this monotony at times to be sure the understanding is there that the "why's" are answered and understood by those that can make decisions that ultimately end up on your shoulders if there is a misunderstanding. I know, I know... there are just some outside of the Interactive world that just don't want to get us or want to follow the SDLC to build websites or have IT run the back end instead of actual web developers, not having the actual interactive professionals be taking the lead on the project. (Yes there is an actual difference in lets say .NET for software development and .NET for web development) There are a plethora of areas where as a Producer you will have to "engage" to be sure that you and the team are following the process but just simply to protect your expertise and the expertise of your fellow interactive professionals protect their good name and their good work. Example, traditional creatives at times lack experience on interactive projects, they can learn, or if they know PS or Illustrator and can design in these and have the conceptual skills to think in a more 3D environment rather than flat art, we will get somewhere but most utilize software such as Indesign that just can not be translated particularly to Flash. Dont get me wrong, I LOVE to see it when traditional creatives begin to see the value of the digital space and begin to incorporate their skillset for interactive, I think that is a great expansion for a creative. But this is an area again where the producer must "engage" to be sure we as a team have the skill set to accommodate the Business Requirements we have promised the client and the integrity we have set forth for ourselves and our team. You are the protector at times, and unfortunately you take on a burden and a responsibility and can get hammered... Never let this bring you down, always follow process and be team oriented and stay engaged with these principles, in the end you can hold your head high and know that you did the best job possible. There will always be those that will just never see the light... even as you warn them of the pitfalls or the dark alleys, but that is why you are the professional, that is why you must stay engaged with the team... Be as one... and Be successful... Be Engaged.
Just my two cents.
Thursday, February 18, 2010
Interactive Producer Suggestion 2/18/10... "Engage"
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