No Neandertal talk or tea party business in this one, I’m wanting to slightly touch upon the issue of the integration of the three mediums: print, broadcast, and digital/interactive. Print and broadcast advertising, “More power to you!” But it seems with the economy and the state of things, its just flat out cheaper to get the message across online even if the masses are not actually buying now…brand recognition and “eyeballs” are worth their weight in gold. And online we can track that down to the eyeball to prove ROI. So what are you talking about Chance? I’m talking about you Interactive Producer and integration and knowledge of the print and the broadcast angles into your medium the world-wide web (LOL I feel weird when I call it that?). Print not as difficult for us on the digital end as,… well, its already in a digital state, we don’t hav to go through the respective processes they go through and the vendors and the color matching, reprints etc etc etc… Print is a tough and respectable advertising angle. But, in our world once the layout is designed, approved, its digital… we can easily have it in front of eyeballs quickly. So the point… learn to deal with another angle… your print professionals they are not going anywhere and can teach much my friends. Secondly and to me a bit more sentimental due to the fact I was a video editor, encoding professional and motion graphics designer for almost a decade, is the integration of video in to the digital realm. Me personally, I have a large enough monitor and have watched full feature films online in HD. There is much involved in this process. I mean to get high-end broadcast quality video online in so many forms i.e. from a video integration into a flash ad with tight specs, to a feature-length film in HD all from the actual shooting from a camera. It’s important that as a Producer one begins to open your mind to the possibilities, actually if you have not yet… you are years behind. I actually started in the biz encoding video for the web back in the day when there was only one encoding technology “Cinepak” there were other methods but with the pipe at that time being small the video size had to be really small to even get it to play was a chore. Anyway… the point is…Evolve as a Interactive Producer. Move your skill set to be a better Interactive Producer by having an understanding of the integration of other mediums like said video. Video alone has to go through to many steps according to complexity and quality to even get to the point to where you can press play online. An Int. Producer needs to have a familiarity with the steps and respect the “Broadcast” Producer…they are your friend. The future as a fact, contains High quality video online, more than one can ever imagine. By now you have worked with some in some form or fashion, because you can do so many cool things with video online especially in flash. There is also video that is rendered from 3D modeling. Ummmm… very popular guys. Ultimately ends up an encoded video product of some sort but before that is a heck of a lot of work. Have to give a shout out to a few folks cause I want to show some examples of this 3D integration in to Award winning sites I’ve produced they are the real champions. www.bell429.com my friends and colleagues at TM Advertising: Andy Mahr Creative Director, Boone Jarshky 3D animator and AS3 flash, Joe Burud secondary Flash. Also a masterpiece especially the “upgrade” section is www.theflagshipexperince.com from the genius of Eric Feitel Creative Director, Boone Jarshky 3D as well as some outside vendors at SLC McCann. These are wonderful examples of what can be done in the digital world online with other mediums. Now a days there are no limits online, if its digital we can figure a way to incorporate it into an idea or design, as a Producer one must have the basic knowledge to accommodate, be a force that helps to push the envelope… keep that edge and know how to support the technology.
Just my two cents.
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