Interactive Producer Suggestion 2/22/10... "Your Resources"

In the world of the Interactive Producer one is only as good as the "Resources" one is surrounded by. Carve that in stone! By resources I mean the other experts that make of the team of professionals that are engaged in the project you are producing. These could be a variety of internal functions such as Account Service/Executive, Flash designers and Developers, Front and Back end Developers, Production Managers, Project Managers, Writers, proofreader's, Translators, Media (Ad Units), Video experts, Creatives etc... This group is very diverse in nature, think about it, you have many personalities with different capabilities coming together to form a singular function with a common goal. As a Producer one must utilize these Resources to the advantage of the project as diligently and efficiently as possible, how you do this is grounded according to a process or protocol in place. I recently had the pleasure of working in a digital environment who had a Traffic Manager but not in the traditional sense of the title, not media traffic, this person was in charge of allocation of time of the creative and production resources ( people). They were able to keep track of this by utilizing an online application and gathering of project needs on a weekly basis or as needed by a Producer. We knew exactly who was available who was becoming overloaded and we were able to make better decisions on resources and bring a greater sense of efficiency to the process in general and most importantly ... Forecast resource needs. This is very important as Time = $$$ = Happy Boss = Job/Raise... ( ; This is a good example of at least one process that helps the Producer utilize their resources efficiently and productively to get the best usage so the resources do not get over looked and especially overworked to the degree the project is jeopardized. Each resource including yourself as a resource has their own niche, their own function that brings something special to the team, as Producer you must watch this closely, not to become that defined resource yourself but you better be able to take on that role or find another resource to fill it quickly if needed. Know your resources, respect your resources, surround yourself with knowledge and professionalism in your resources and as a Producer you are on a path to a successful project and a very rewarding career.

Just my two cents...

2/23... Suggested Process Milestones